Aensō is an alternation of the Japanese word ensō - circle, which symbolizes absolute enlightenment, strength, elegance, the universe. The ensō is hand-drawn in one uninhibited brushstroke to express a moment when the mind is free and is characterized by a minimalism born of Japanese aesthetics. 

It is exactly what we have created with the Aensō line. It is created with a minimal design, that embodies aesthetics and symmetry, while the hand-drawn circle stands in direct contrast to that. The bottles and labels exhibit elegance and cleanliness.

The circles

Each product features a unique circle. None matches the other. An artist has created the drawings especially for the brand. Each version of the circle was hand-drawn with original Japanese ink and brush, then scanned, vector traced and adjusted.

There are hundreds of individual, unique circles ready to be used for the Aensō product line.